Google Voice Search is a function that allows users to search the Web using Google through spoken voice commands rather than typing.

• 41% of adults (and 55% of teens) use voice search daily.
• 20% of all Google mobile queries are voice searches.
• 25% of Windows 10 desktop searches are done via voice.

ComScore predicted that by 2020 50% of all searches will be a voice. Apple, Google Assistant, and Amazon Alexa/Echo are popular voice assistants. The rise of voice search is sending waves through the Search Engine Optimization world. If you want to go where your clients are then you need to spend some time investing in this area of digital marketing.

An estimated 111.8 million people in the US using voice search features. Smart speakers are currently the most popular devices among voice search users. Nearly a quarter of American households possess smart speakers.

35.6 million Americans used a voice-activated assistant device at least once last year. Half of all smartphone users are engaging with voice search technology in 2020.

Around 27% of online users worldwide use mobile voice search. Young and middle-aged adults use voice search the most during their day-to-day lives.

Relevance is more of a conversation than it is about cool design. Google will be placing more emphasis on depth of expertise compared to other factors like link building. The major trends for 2021 are content depth, building thought leadership, personalization, and content atomization. Good content marketing will drive profitable customer action. (SEO)

Content strategy is a relatively new niche discipline in the digital space. It shares common ground with user experience (UX), interface design, web development, SEO, and public relations. A good website can be roughly defined as one that keeps readers engaged.

Interactive content maximizes reader engagement - Gamification and personality quizzes are great ways to draw in readers.

Paying attention to your site's core vitals and mobile experiences should be a priority – this includes making sure you use cookies when possible. In May 2020, Google announced three new metrics, which include: a page length, clickthrough rate & conversion rate.

People are looking for value rather than long explanations so provide concise and valuable content instead. If you want to become paying customers, you must prioritize quality over quantity.

Search engines have to know what your website is about.
The better a text or the content of a page matches a search query, the more likely it will achieve a good ranking. Google started showing expanded site links in search results with tabs above those site links showing categories. Good content strategy requires a team effort from all peer disciplines. Trust elements, classifications (topical, etc), internal link ratios, and geo-localized ones are important.

There are three types of search queries: navigational, informational, and informational.

Informational queries are hard to monetize. Sites that walk a fine line between non-explicit and explicit content can trip the filter. A strong digital marketing strategy is made up of many different components. From social media to search engines, it can be difficult to know where to focus your attention. To create relevant content, you first have to understand your target audiences. It shares common ground with user experience (UX), interface design, web development, SEO, and public relations.

AIForSEO is a tool that analyzes your website URL. It can help you find your main organic competitors. Make sure your website is mobile-responsive so that your ideal customers can use it on all devices.

With AIForSEO, you can track competitors' rankings in Google. To outrank your digital rivals, you must improve your website's relevancy and authority for both Google and the end-user. Search intent is the most essential skill you need to master in SEO if you want to outrank your competitors.

Long-form content lets you go in-depth into whatever topic you're discussing. Competitive keywords are hard to get up at the top of the list of search engine results. If your competitors are targeting relevant keywords and getting traffic from them, then they're likely highly relevant to your business, too.

There are many ways to do this manually (using search engines), as well as free and paid tools to help automate this - AIForSEO is ready to help.

In marketing, you should not treat website competitors as your enemies. Treat them as colleagues or even friends and with respect. SEO is the art of optimizing the content you publish so that it turns up higher in search engine results.

Talking to your customers is the best way to identify your competition. You can use multiple tools to find out who your competitors are. Google AdWords is free – and you may already be using it – just use the Auction Insights report.
Customer relationship management systems (CRM) can help you effectively manage these issues. A thorough competitive analysis can help your marketing. To become an online sales expert, there are several core skills to learn - the most lucrative way to improve your business is to attract your competitor's customers.

In 2021, it's time to focus on the user and search intent. Online Marketing is ridding of black hat link-building strategies giving way to content marketing.

A website that is well optimized for search engines "speaks the same language" as its potential visitor base.
Use our Keyword Tool to find the top keywords in your niche. Keyword Tool draws from a trillion-keyword database.

AIForSEO helps businesses take the guesswork out of pay-per-click advertising.

The phrase "long tail" is a visual metaphor for the shape of a distribution graph. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase or when A compelling meta description has the power to raise the click-through rate of your organic search results.
To generate organic traffic, you need to rank on page one SERP. In May 2020, Google announced three new metrics, called WebCoresto be vital for the online experience used by consumers. SEO Trends 2021 is our annual look at what's ahead in the field.

Search engine optimization (SEO) expert David Hoyle says: "If you don't understand how to use keywords for search engine optimization, you're losing business".

Speech recognition technology allows for hands-free control of smartphones, speakers, and even vehicles in a wide variety of languages.

Nearly 92.3 percent of smartphone users will be using voice assistants by 2023.
There are around 70, 000 skills available in Alexa worldwide and growing as of Dec 2018 - the main user interface on the ALEXA Amazon Echo Dot and Google Nest Mini (2nd Generation) are low-cost yet full-featured devices.
By 2021, there will be 1.8 billion consumers using a voice-enabled device.
The outlook of the wireless audio industry is expected to change at a radical pace. Research from Gartner shows that about a fifth of people in mature markets is asking their smart speaker question once a week. While 10% admit they have stopped being able to speak without voicing it. Apple's voice-controlled HomePod hasn't had the same impact as the Amazon and Google speakers. Smart speakers paved their way intending to make our lives easier but now we need an assistant who can make us feel more comfortable when talking.

We unwittingly reveal much about ourselves when we talk. Amazon has a patent that lists a range of traits they might collect, including identity ("gender, age, ethnic origin, etc.").

Is your brand ready for the rise of voice technology?

Google predicts that voice search will account for half of all searches by 2020. Conversational AI allows voice assistants to feel semi-human, in both ways. Google's Rank Brain enters the picture when uncommon and unique queries are made. Search marketers need to up their game to evolve with Google or they risk losing. By 2020, the artificial intelligence market will be worth over$5 billion. Machine learning has a huge impact on the way business owners are creating their website content and implementing keywords. Local businesses can benefit the most from voice search. Schema markups on your website can help your business rank for voice snippets. Voice searches on Google are 30 times more likely to be action- WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance. Smart speaker usage is projected to rise at a compound growth rate of nearly 48% per year. 41% of people admit they talk to voice assistants as if they were a friend. Around 27% of online users worldwide use mobile voice search. The global market for voice search devices such as Google Home, Echo Dot, and Microsoft Cortana has exponentially grown to 187% in the second quarter of 2018.

To capitalize on the opportunity, it is vital to understand the relationship between voice, mobile and local.

50% of all searches are expected to be voice searches by 2020. Voice search is rapidly gaining popularity due to the widespread adoption of digital assistants and smartphones.

Local businesses need to take advantage of this opportunity to optimize their websites for voice search.

Google recently rolled out their mobile-first algorithm, meaning Google will now rank you based on the mobile version of your website before the desktop version.

For brands wanting to grow foot traffic directly to their physical brick-and-mortar locations, listing your business locations in online directories is essential. To reach consumers conducting local search queries, you're going to need to focus on filling out accurate business information for all of your locations.

Longtail keywords are designed to capture the conversational nature of voice searches. The way we type is different from the way we speak. You have to alter your keywords and content to be optimized for speech. Find out the kind of questions your target audience is most likely to pose to a digital voice assistant. As we move into the future it is going to be critical for your business to be optimized for voice search. This technology is rapidly increasing in popularity as one of the most-watched internet trends. There were approximately 1 billion voice searches per month as of January 2018. By 2020, half of all searches could be conducted through voice searches thanks to tools like Siri, Amazon's Alexa, Microsoft's Cortana, Apple's Siri, or Google Now are all competing in the voice search space with products that allow people to just speaking to a machine. To find "the best Italian restaurant near me, then your smartphone will tell you where to find it.

Voice search started as a small concept, but it is now one of the most important topics in the search industry. Sales from voice search are expected to reach$40 billion in 2020. Google Voice Search can be used on both desktop and mobile searches. "near me" and "show me' are two terms that are highly used in voice search and local SEO. 25% of all Windows 10desktopsearches are done via voice (Branded3) ComScore predicted that by 2020 50% of all searches will be voice-based. As more people search with smart speakers, SEOs will need to adapt. We take a look at everything you need about voice search optimization for your business. The trio of Amazon, Apple, and Google currently holds the monopoly as Alexa's market leader. In 2021, Gartner predicts that 30% of all searches will take place without a screen altogether, meaning voice or image search. 41% of people admit they talk to voice assistants as if they were a friend. Businesses should see voice search as an opportunity to develop a conversation with their audience. To compete with the voice search, the content should be relevant, clear, and cohesive. With the advent of hands-free mode, marketers need to shift their marketing to focus on text engine Optimization rather than voice searching. This year was the first time over 100 million Siri devices have been sold. More than 420 million voice assistants have been sold. People often use voice search while driving, asking questions about business location. It has comfortably crossed the threshold of early adopters. 40% of adults now use voice search once per day, resulting in over one billion voice searches every month.